Freelancer Strategy

Freelancers don't often have large marketing budgets. It is also challenging to find the time to plan and execute a successful marketing campaign while trying to juggle customer service, bookkeeping, providing a service, and all of the other duties required to operate a freelance business.

Freelance developers, writers and others must learn to maximize their marketing efforts. The following strategies help freelancers leverage their unique talents and the experience of others to get more exposure.

Cross Marketing- Freelance Developers, Writers, and Designers Join Forces

Freelancers can enlist the help of other freelance professionals in marketing their services online. Network with other self-employed professionals and offer to promote those with complementary skills, in exchange for the same courtesy in return.

This type of arrangement can take many forms. Each participant could place a banner ad on the others' sites. Freelancers can also exchange services; for example, a cartoon artist and freelance writer agree to promote each other on their websites. The writer displays the artist's work on their website, with the images and captions linking back to the artist's website. The writer contributes keyword-rich content to the artist's website, with a byline linking back to their website.

Freelancers can work recommendations and backlinks into many facets of their own marketing campaign, including social media profiles, blogs, direct mail emails, and newsletters.

Marketing a Website Offline

While freelancing online opens doors to an international client base, don't forget about local prospects and the importance of promoting the business to existing clients. Update all letterhead, business cards, and fax covers to include the freelance website address.

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